• Affirming its commitment to creating sustainable returns for all stakeholders while leveraging technology to drive growth, enhance operational efficiency, and provide targeted financial products and services, reinforcing its reputation as a trusted bank.
  • Emphasizing the growth of quality loans, offering comprehensive investment and payment products and services, pioneering new revenue streams, and strengthening its position as Thailand's number one digital banking service provider.
  • Aiming for revenue and quality loan growth, as well as increasing productivity from operations to achieve a double-digit return on equity (ROE) in line with global standards by 2026, while ensuring stable growth for all stakeholders.

Kasikorn Bank has revealed its operational plans and business goals for 2025, focusing on creating sustainable returns for all stakeholders while utilizing technology to enhance operational efficiency and customer service with targeted financial products and services, reaffirming its status as a trusted bank.

Ms. Kattiya Indaravijaya, Chief Executive Officer of Kasikorn Bank, stated that throughout 2025, "The bank will focus on enhancing customer service by integrating innovation and artificial intelligence (AI) to improve operational efficiency, drive the organization forward, and continuously develop new products and services tailored to customer needs, while enhancing the overall customer experience with the bank."

The bank's strategy will focus on balanced and efficient growth, aligned with forecasts of various factors that may arise both domestically and internationally, as well as increasing geopolitical uncertainties. The bank has set the following financial targets for 2025:

  • Loan Growth: The bank will continue to focus on quality loan growth in recovering business sectors and secured loans, maintaining asset quality through improved lending strategies, restoring core capabilities, and enhancing overall process management, targeting stable loan growth in 2025.
  • Net Interest Margin (NIM): 3.3-3.5%, in line with interest rate trends and quality loan growth, with NIM expected to improve continuously after accounting for credit costs.
  • Net Fee Income Growth: Mid to high single digits, driven by strategic growth in investment solution services, despite a decline in general transaction fee income due to changing consumer behavior.
  • Cost to Income Ratio: Expected to be in the low to mid-40s.
  • NPL Ratio - Gross: Less than 3.25%, remaining stable amid uncertain economic recovery.
  • Credit Cost: Expected to normalize to a level of 140-160 bps, with the bank continuing to implement prudent monetary policies to address future uncertainties.

Ms. Kattiya noted that the Thai economy in 2025 is expected to grow at a slightly lower rate than last year, around 2.4%. Private consumption and exports will remain the main economic drivers, despite slower growth, while government spending is expected to increase. The Thai economy continues to face several challenges, including high household debt, intensified geopolitical issues, and a weakening global economy.

Amid this economic context, the bank remains committed to being a trusted bank and delivering sustainable growth to customers, enhancing organizational resilience while implementing its planned strategies under the 3+1 Strategy and Productivity.

The 3+1 Strategy and Productivity consists of ongoing strategies from 2024, including three core strategies: enhancing and improving loan efficiency, expanding fee income-generating businesses, and strengthening various channels, along with 'plus one' which focuses on creating new revenue sources in the medium to long term. This year, the bank will emphasize the Productivity strategy to further enhance operational efficiency.

Additionally, in 2025, the bank will focus on leveraging advanced technology and artificial intelligence (AI) to support over 24 million customers in reaching their full potential. Kasikorn Bank has prioritized the strategic 3+1 and Productivity to drive operations towards its goals as follows:

Core Strategy 1: Enhance and Improve Loan Efficiency by focusing on continuous quality growth, emphasizing service to existing quality customers through tailored products and services, and utilizing data analytics to effectively meet customer needs while adjusting overall management processes to enhance loan potential. In 2024, over 90% of new loans were secured loans from well-known existing customers. In 2025, the bank will continue to prioritize quality loan growth for both individual and business customers, and will resume support and education programs for SMEs to enhance their competitiveness and support sustainable growth.

Core Strategy 2: Expand Fee Income Business by providing investment and payment solutions that meet customer needs through appropriate channels for each customer group.

Wealth Management Business: The bank focuses on promoting investment services and being a trusted investment advisor continuously, offering diverse investment solutions through "Core & Satellite" portfolio consulting, leveraging global partnerships and local expertise to meet various customer needs and acceptable risk levels, with investment experts and convenient investment services through the K PLUS platform, including the 'Better Finance for Better Life' service on K PLUS that integrates financial portfolio management and spending tracking for customers. In 2025, the bank will continue to offer comprehensive solutions that meet customer needs, expanding and enhancing complex investment products through digital experience while strengthening knowledge centers through K-Wealth, continuously building on Kasikorn Asset Management's leading position in mutual funds.

Payment Business: The bank offers a variety of payment services, with K PLUS as the service hub, currently accounting for one-third of online transactions in Thailand. The bank also offers standout services such as international remittance in 25 currencies across 150 countries, QR Payment connectivity through Alipay+ and WeChat, currency exchange via ATMs and FX Booths covering strategic areas, and K PLUS Go Inter, a one-stop international travel service. In 2025, the bank will continue to develop payment services with K PLUS as the main platform, while expanding to support the ecosystem in retail businesses for diverse payment acceptance.

Core Strategy 3: Strengthen Various Channels The bank aims to deliver customer experiences across various channels, primarily focusing on digital channels with K PLUS, ensuring security and convenience throughout the customer journey. The target for 2025 is to increase K PLUS users from 23.1 million to 23.9 million, while also enhancing the K BIZ application for greater usability to meet diverse business needs, aiming to increase K BIZ users from 1.2 million to 2.1 million. In 2025, the bank will continue to reinforce its leadership in digital banking with a digital-first experience, with K PLUS maintaining its number one position in usage and customer satisfaction and brand loyalty (Net Promoter Score: NPS) among domestic banking businesses, and its Contact Center receiving the highest satisfaction score (Net Promoter Score: NPS) for services via phone and comprehensive services through KBank Live and various social media channels, according to NielsenIQ, a leading global consumer research firm.

The bank is also laying the foundation for the +1 Strategy to create new revenue sources in the medium and long term, which includes the operations of Kasikorn Investor Co., Ltd. (KIV) providing services to retail customers in collaboration with ecosystem partners, while maintaining asset quality. For regional business expansion, the bank prioritizes the AEC+3 region, particularly growth in potential markets in China, Vietnam, and Indonesia. Additionally, the bank has enhanced financial services with innovation through ecosystem collaboration and innovation creation, launching four licenses in the digital asset business. The bank also supports customers' transition to net-zero greenhouse gas emissions by establishing KOP50 Co., Ltd., a holding company under the bank's financial business group, to initiate the creation of a complete Sustainable Ecosystem with new innovations from Kasikorn Business Technology Group. Between 2022 and 2024, the bank has delivered over 120 billion baht in sustainable loans and investments.

Productivity Strategy: The bank focuses on enhancing innovations that will improve internal management and administration efficiency (Productivity) by utilizing advanced technology in operations, such as artificial intelligence (AI) and enhancing employee capabilities (Human Intelligence), to create an organization with a culture of learning and achieve maximum productivity.

Ms. Kattiya concluded by stating that Kasikorn Bank has been operating and contributing to the development of Thailand's economy for 80 years, with the principle of sustainable banking at its core, enabling the bank to remain resilient and navigate through uncertainties and various challenges, making it a trusted bank for customers, empowering them to reach their full potential through innovations and effective financial solutions, which has established its reputation as a leader in diverse products and services continuously.